Gaining insight into unfamiliar contexts

This is my Master thesis. Developed in Philips Design for Philips Medical Systems. A toolbox to give insight into unfamiliar contexts. A combination of personas, video personas, creativity cards and role-play...



This video shows the results of the experiment testing the tool developed for my graduation project with students from TU Delft. Different role-play techniques are used in order to gain insight into Indian rural healthcare. Designers understand the issues, discuss and communicate them using different performance techniques.

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